Jessica Rolph, 2020 Women of the Year

Jessica Rolph, 2020 Women of the Year

From the Idaho Business Review

A love of entrepreneurship and social responsibility led Jessica Rolph to co-found her first company, organic baby food maker Happy Family. Success did not come instantly though.

“We launched with frozen baby food in 2006, and it completely failed,” she said through a laugh. “But we hung in there … We launched more products, and it took off. And in seven years, we got the company to $63 million in sales.”

Rolph and her partners sold the company for $230 million to the French food-products company Danone S.A., which operates in the U.S. as Dannon.

“We made so many mistakes and learned so much,” she said.