Bob Rosenthal, 2019 Icon

Bob Rosenthal, 2019 Icon

From the Idaho Business Review

When Bob Rosenthal started college, he knew he wanted to work in radio or television broadcasting. Rosenthal landed his first job in the industry soon after graduation, as the sports director for the NBC television affiliate in Missoula, Montana. He was only 21 at the time.

“It’s been 45 years,” Rosenthal says with a chuckle. “That’s a long time.”

Today, Rosenthal is the vice president and general manager of Lotus Media Corp, the company behind radio stations such as KRVB, KJOT, KQXR and KTHI. However, fans of Boise State football may know him better as the game day voice at Albertsons Stadium. Rosenthal was also the radio color commentator for Boise State football in the 1970s and ’80s.